MakeWrite

Welcome to the Make Write blog, a series of posts about content, copywriting, marketing, business and data. And probably other thing too.

On Why Accuracy Matters

As a copywriter you have a strange weight to bear, almost everyone thinks that they can do your job. But if that's true, why are there any copywriters at all? Read more...

Content Vs Pay Per Click

Paid advertising can be an important component in generating leads whether you're a small business or a large corporation. But they're ephemeral, you're renting space, stop paying and you return to the deep dark depths of page 7. Read more...

It's A Game of Two Datasets

Football. It's many things to many people; something that binds us, something that divides us, something beautiful, something ugly. It's also an industry that thrives on a very strange sort of mysticism. Read more...